Frequently asked questions about websites, SEO and digital marketing.

A few signs: the site is slow on mobile, people leave without getting in touch, or you don't show up when you search for your own services. PageSpeed Insights and Google Search Console show these numbers for free.

We start with a performance, SEO and content audit. If the technical foundations are sound, targeted improvements will do. If not, a redesign usually works out cheaper in the medium term than one patch after another.

With a clear message about the problem you solve, proof people can trust such as case studies and testimonials, visible calls to action and a short path to getting in touch. And with qualified traffic reaching it.

Usually because Google can't yet find, understand or trust your pages. The most common reasons are indexing problems, content that doesn't answer the search and little authority. An audit shows which one applies to you.

They complement each other. Ads bring immediate results but stop when the spending stops. SEO takes longer to mature, but the traffic it earns keeps coming. For most businesses, the best approach is to combine both.

Usually because their site answers the search better, loads faster or has more authority, such as mentions and links from other sites. A competitor analysis shows exactly where the gap is.

With clear, well-structured content, consistent information about your business on every channel and a presence in sources the AIs consider trustworthy. That is what we call GEO.

GEO, or Generative Engine Optimisation, is optimising content so it gets cited in AI-generated answers. It changes marketing because many people now ask an AI before they search on Google.

It depends on the scope: number of pages, languages, integrations and whether there will be a blog with a CMS. After a discovery call, we send a fixed-price proposal with a defined timeline and deliverables.

It depends on the size of the project. A company website takes, on average, [X to Y] weeks from prototype to launch. The exact timeline goes into the proposal, with every stage dated.