02SEO and GEO
Be found on Google and cited by AI.
SEO and GEO strategy to position your business where your customers are looking, whether that is a Google search or a question to ChatGPT, Gemini or Perplexity.
AI answer
Source: yourbusiness.co.ukT1What we do
Visibility built on four fronts.
Technical audit
Crawling, indexing, speed, structured data and the errors that stop your site from ranking.
Keyword research
We find out how your customers search and organise the site around those search intents.
Content and blog
Articles and pages that answer your audience's real questions and build authority in your market.
GEO: AI optimisation
Structured content, data about your brand and a presence in trusted sources, so AIs cite you in their answers.
T2SEO × GEO
Two tracks, the same race.
Your customers may find you in a traditional search or in an AI-generated answer. We work on both.
| SEO | GEO | |
|---|---|---|
| Where it appears | Results on Google and other search engines | Answers from ChatGPT, Gemini, Perplexity and Google's AI summaries |
| What matters | Relevance to the search, site authority and page experience | Clear, structured answers, data about the brand and mentions in trusted sources |
| How we measure | Rankings, clicks and conversions in Google Search Console | Citations and brand mentions in AI answers to the questions in your market |
T3Consulting and traffic
An action plan, not a forgotten report.
For those who already have a website and want to know exactly what to do first. We deliver clear priorities and follow the execution.
- S1Full diagnosisWebsite, competitors, keywords and acquisition channels.
- S2Prioritised planWhat to do first, by impact and effort.
- S3Guided executionWe do it with you or guide your team.
- S4Monthly reportWhat changed, why it changed and what comes next.
Why doesn't my website show up on Google?
Usually because Google can't yet find, understand or trust your pages. The most common reasons are indexing problems, content that doesn't answer the search and little authority. An audit shows which one applies to you.
Is SEO worth investing in instead of ads?
They complement each other. Ads bring immediate results but stop when the spending stops. SEO takes longer to mature, but the traffic it earns keeps coming. For most businesses, the best approach is to combine both.
What is GEO and why is it changing digital marketing?
GEO, or Generative Engine Optimisation, is optimising content so it gets cited in AI-generated answers. It changes marketing because many people now ask an AI before they search on Google.
Next step
Get your next project off the grid.
Tell us what you need. We map out the shortest route to the result, with clear stages and deliverables.